Eurowings 2018: the success story continues
The fastest-growing airline in Europe is continuing its success story as an expert for integration and a pioneer in low-cost long-haul flights.
25 years after it was founded, signs point to growth for Eurowings Group in every area: as Europe’s fastest-growing airline, it is continuously expanding its range of products in every market segment, it is already Europe’s best low-cost airline according to Flugatlas 2017 and is now also successfully taking aim at the long-haul sector. The rapid progress of the airline in all of this is no coincidence: the winning formula of Eurowings Group is based on an intelligent platform concept.
Consolidation: the smart path to success
Eurowings Group prepared for the shift of the European air traffic market towards consolidation early on: instead of furthering its own growth through the acquisition of new planes, the airline focused on a smart platform concept and on integration – throughout Europe. The new concept makes it possible to manage multiple European airlines under one central umbrella. For example, Eurowings Germany, the Vienna-based Eurowings Europe, Brussels Airlines and Sun Express Germany (long-haul) all operate under the umbrella of Eurowings Group. The advantages are obvious: Eurowings Group is always able to absorb new flight operations, reduce excess capacity on the market and adjust the screws for growth and success itself.
In addition to the expansion of the platform concept and a number of stations opening in locations like Vienna, Salzburg, Munich or Palma, the successful airline is facing its next growth spurt this year after buying Luftfahrtgesellschaft Walter (LGW).
The biggest integration project in German air traffic
The acquisition of the former Air Berlin subsidiary LGW and strong organic expansion within Eurowings Group will contribute to another 30 percent of growth in the current year. In concrete terms, this means: 2,000 new employees, 70,000 new flights and a boost over the mark of 40 million passengers. A growth spurt of historic proportions: incorporating 45 additional aircraft into the fleet in a short time is already regarded as the largest integration project in the history of German air traffic. An enormous challenge that Eurowings is able to meet thanks to a clear roadmap and experiences gained during past airline consolidations – e.g. Eurowings and Germanwings, including the mergers of administrations and technical operations.
Towards the future with expertise
Increasing staffing levels, repainting airplanes, converting cabins, bringing products and services to Eurowings standards, ensuring quality – the to-do list for this kind of transitional phase is long and constitutes a major effort for the airline. But with clearly defined processes and the expertise of its employees, Eurowings Group has already been successful with earlier integration processes. This has been demonstrated by the successful integration projects of the past – for instance the nearly seamless wet lease of 30 aircraft from Air Berlin or the replacement of 23 90-seat Bombardier aircraft in record time, with brand new A320 jets seating 180 passengers each.
Pioneer work in the long-haul schedule
With its success story, Eurowings Group has not only become the Europe’s third-largest low-cost airline, but also one of the pioneers of low-cost long-haul. The airline is already offering flights to the Caribbean, the Far East or the US for under 200 euros today. Beginning in 2018, the airline will also be offering its low-cost long-haul flights from Düsseldorf and Munich, proving that the courage to invest heavily in the new business model has paid off: the fastest-growing airline in Europe is also taking the long-haul sector by storm now – with a new top product: beginning in April, Eurowings will be the only low-cost airline to offer its customers a full business class – the ‘BIZclass’.
The current growth spurt is an intermediate stage. With over 210 airplanes, 10,000 employees, over 40 million passengers and more than five billion euros in sales, Eurowings group will not only expand on the pole position in its home markets Germany, Austria and Belgium, but also consistently take over new markets.
The Eurowings growth story continues – in 2018 and beyond.