COLOGNE/BONN – Eurowings is kicking off the new year 2018 with the biggest price promotion in its history. More than four million tickets with a 25 percent discount can be booked on the web at www.eurowings.com or via the Eurowings app. The campaign covers more than 30.000 Eurowings flights and extends across all segments, from domestic German flights and European routes to the German low-cost airline’s fast-growing long-haul network. The campaign was launched this Wednesday morning, 10 January 2018, and runs until 23.59 on Wednesday, 31 January 2018.
"Airlines in Germany and throughout Europe continue to face stiff competition," says Eurowings’ Chief Commercial Officer, Oliver Wagner. "Our price campaign sends out a clear signal: we will have the best offers for our passengers in this highly competitive market."
The latest price campaign gives customers of Europe’s fastest growing airline some convincing arguments to start planning their holidays in 2018. Experience shows that the earlier passengers book their flights, the greater their chances of grabbing a bargain. This is because the price systems of many airlines operate on the basis that the seats booked first on each individual flight are the cheapest.
This special offer is available on all return flights at all major Eurowings bases, including Düsseldorf, Cologne/Bonn, Stuttgart, Berlin-Tegel, Hamburg, Hanover, Munich, Dortmund, Vienna and Salzburg. The bookable period extends far beyond summer 2018 and applies to flights up to 27 October this year.
The high-impact price campaign will be advertised in all the media and will boast the usual humorous Eurowings tone. It will include TV commercials featuring the actor Christoph Maria Herbst, also known as “Jochen, the grouch”, who returns to the screen for Eurowings.
The airline is reinforcing its growth plans for 2018 by kicking off the year with this four million ticket price reduction campaign. Last year, the Eurowings Group carried more than 30 million customers for the first time, making it the third-largest low-cost airline in Europe. The Lufthansa subsidiary has decided to play an active and formative role in the ongoing reorganisation of European air traffic. Eurowings will hire more than 2,000 staff this year as it continues to grow. The airline is also taking over 870 employees from Luftfahrtgesellschaft Walter (LGW), a former subsidiary of the Air Berlin Group.