COLOGNE/BONN – Eurowings expands its food and beverage portfolio for its Wings Bistro with trendy and innovative start-up products: After weeks of combining trough applications, the big day finally arrived for Eurowings, NX FOOD, METRO's creative platform, and Retail inMotion in order to select the final products for on board: A jury of ten experts from Eurowings, Retail inMotion and NX FOOD selected four products from the eight best start-up products that Eurowings passengers will enjoy on board from August. The three companies joined forces earlier this year to identify new innovative start-up products for the Eurowings Wings Bistro.

From algae-based drinks over hearty popcorn snacks to energy balls, the products presented by the start-ups were diverse and creative. Katrin Rieger, Vice President Customer Experience & Product at Eurowings comments: "Only recently we started very successfully with our new, modern catering concept in our new BIZclass. With poke bowls with salmon or tuna, soba noodles with shiitake or a traditional beef goulash our BIZclass guests enjoy a great variety of modern high-quality meals. Now I am particularly pleased to offer our guests trendy products from start-ups such as vegan energy shots on short- and medium-haul routes together with Retail inMotion and NX Food from August onwards".

“Together with Eurowings and NX FOOD, we selected the products that were particularly well-matched for an inflight environment,” explained Claudia Witt, Product Manager Onboard Retail at Retail inMotion. “The finalists were drastically different, but each had the potential to be a unique, interesting and popular addition to the Eurowings selection.”

We’re happy to say that after careful deliberation, the joint group of judges was able to whittle the top eight products down to the final four items that will fly on board:

Karl Karlo Energy Balls: An organic, vegan, long-lasting energy snack to boost passengers’ energy levels both during flight and after they’ve reached their destination.

Energieliebe: A delicious and all-natural energy beverage with an attached sachet (“KIQstick”) that passengers can mix in for extra vitamins, minerals and flavor.

Wildcorn: Air-popped popcorn with salty and savory flavors; the sinful taste of potato chips, but never fried and with no added sugar.

Nouri Boost Shot: With their 100% all-natural, vegan energy shot, Nouri offers health-conscious passengers a special formula to boost their energy levels organically.