Eurowings Innovation Challenge: The two winners have been announced
"Stay-safe" bundle and optimized check-in and boarding processes make the race
- Eurowings innovation competition "Ideas get Wings" completed: winning projects have been identified that will enable customers to fly safely in times of corona
- "Stay-safe" bundle including free middle seat can be flexibly added to flights and is the winner in the individual category
- Start-up Linistry convinces with idea for optimized check-in and boarding in the category corporate customers
- Winning ideas are implemented shortly at Eurowings
The Eurowings Innovation Challenge "Ideas get Wings - Cha(lle)nge the future of travel" has been completed - the two winners have been selected from around 100 entries. In an online competition via the platform LinkedIn, the airline has let private and business travellers actively shape the future of flying. Among other the airline implements the winning projects of the competition to position itself in an even more customer-oriented manner for the period after the corona crisis. Eurowings wanted to know from its customers which products and services are currently particularly desired.
Idea one: products for safety and well-being on board can be booked flexibly according to personal requirements
Anna-Lena Drewitz, employee at Lufthansa Group Business Services, wins the Eurowings Innovation Challenge in the individual category. Drewitz' winning idea is based on the fact, that for most passengers the most important criterion when choosing their airline is not to pay the lowest price – but to feel as safe and comfortable as possible on board. This is exactly where Anna-Lena Drewitz comes in: Eurowings passengers should be able to decide individually which additional product components they would like to add to their respective fare to start their flight as carefree as possible. Her concrete product idea of offering customers a "stay-safe" bundle, which includes, among other things, a free middle seat, convinced the expert jury both by its concrete feasibility and its added value for customers on board. This option of being able to flexibly add individual additional product components to flights as desired – such as a free middle seat – will soon be available online at Eurowings.
Idea two: personalized check-in and boarding slots reduce queues
The start-up company Linistry won the challenge in the category corporate customers: Linistry demonstrated the extent to which airport processes such as check-in and boarding can be optimized in times of corona, thereby making the entire customer journey for customers even more pleasant and safe. To reduce queues, maintain the minimum distance and avoid crowds, the Budapest based start-up company has submitted the second winning project with high added value for customers with a virtual system that, among other things, generates personalized boarding or check-in slots online for each passenger. Linistry and Eurowings jointly enable customers to book certain times, for example for check-in or boarding at the airport. With just a few clicks, long queues can be conveniently avoided and the relevant minimum distance at full airports can be maintained, says Linistry. Passengers also benefit from time savings: they can optimize their time at the airport by reserving a later boarding slot, for example, and use the remaining time to work or do their shopping in the terminal. This project is expected to be tested at Eurowings at the beginning of October and implemented subsequently.
With the implementation of the winning projects, Eurowings is redesigning the future of flying together with its customers and bringing people and cultures back together again after the corona crisis.