Over several weeks during the summer season, multiple camera crews followed employees at Germany’s largest leisure airline: on fully booked holiday flights to the Mediterranean, during night shifts in the maintenance hangar and in interviews at the heart of flight operations – the Operations Control Centre, which monitors around 600 Eurowings flights every day. The result is a collection of unique insights and authentic stories from the world of aviation, shown on German television in this form for the first time.

The two episodes will air on VOX at 8.15 p.m. on Wednesday, 4 November and Wednesday, 11 November. Both will be available on the RTL+ streaming platform from 28 October.

It all comes down to teamwork
Early shifts and radio calls, tomato juice and turbulence: ‘Ready for Take-Off’ reveals how much teamwork, experience and professionalism go into handling unexpected situations behind what appears to be an entirely routine flight. Packed with facts, entertaining and told with a light touch, VOX draws back the cabin curtain and introduces the people who help tens of thousands of Eurowings guests take off safely and comfortably every day.

The documentary also follows crews and their colleagues on the ground through situations where every moment matters. It shows how teams coordinate complex processes, make decisions when things do not go to plan and respond calmly and professionally, even under pressure.

All filming took place during live operations and without a script. The documentary features real employees, genuine working processes and personal stories. It offers a fascinating look at areas that usually remain hidden from guests: the interplay between the cockpit and cabin, highly complex aircraft engineering and the teams coordinating flight operations behind the scenes.

Max Kownatzki, CEO of Eurowings: ‘This documentary puts the spotlight on the people who make Eurowings what it is. Every day, our teams bring expertise, passion and heart to their work for our guests. They are the spirit of our airline. And they bring “People First” to life – by putting people at the centre of everything we do: our guests and the Eurowings colleagues who make every journey possible.’

For Matthias Spohr, Eurowings is familiar territory: from 2015 to 2021, he served as Head of Flight Operations at Eurowings Germany and as Nominated Person Flight Operations.

‘I’m thrilled to welcome Matthias Spohr back to Eurowings. He knows our company, our flight operations and, most importantly, the people who work with tremendous passion and personal commitment for our guests every single day. Matthias brings not only extensive aviation experience, but also a genuine enthusiasm for Eurowings, innovation and teamwork. This combination, together with his energy and strong connection to our company, will be a tremendous asset. Together, we want to shape the future of Eurowings and open the next chapter in our success story,’ says Max Kownatzki, CEO of Eurowings.

Matthias Spohr began his career in aviation in 1990 by completing his training at Lufthansa’s flight school in Bremen. While waiting for a position at Lufthansa, he studied economics at Ruhr University Bochum, graduating with a degree in economics. From 1995 onwards, Spohr flew Airbus A320 and A340 aircraft for Lufthansa. In 2005, he trained as an A320 captain with Condor Berlin. Spohr joined Germanwings in 2013 as Head of the A320 fleet.

At Lufthansa Aviation Training (LAT), Matthias Spohr was responsible from 2021 onwards for the restructuring and successful relaunch of the European Flight Academy. He also provided key impetus for the growth and further development of LAT’s other companies. This included, in particular, the modern and efficient development of pilot training through the strategic realignment of the instructor model, the strengthening of new business areas and the consolidation of additional business activities within the product division ‘Beyond Aviation Training’. Overall, these measures significantly sharpened LAT’s positioning and role within the Lufthansa Group.

Matthias Spohr, 56, is married and has three children.

Eurowings further expands its Berlin programme
From Berlin, Eurowings is adding Rome, Bologna and Kuusamo to its winter flight schedule. Services to London Heathrow and Nice will continue from the summer schedule. Several other previously seasonal destinations will also be available in winter for the first time: Eurowings will fly twice a week to Bilbao and Porto, with additional services to Lisbon, Sarajevo and Jerez de la Frontera in December.

New winter connections from five more German airports
The programme is also growing from Dusseldorf, Cologne/Bonn, Hamburg, Hanover and Stuttgart. Eurowings will fly direct from Hamburg to Jerez de la Frontera. Alicante and Cairo will join the schedule from Hanover, while Stuttgart will gain two weekly connections to Cairo. Klagenfurt and Pristina will feature in the winter schedule from Cologne/Bonn for the first time, with Tbilisi joining the programme in December 2026 and January 2027. From Dusseldorf, services to Tallinn and Milan Linate launched in summer will continue into winter for the first time. Tallinn will be served twice a week and Milan Linate up to twice a day. Together with Milan Malpensa, this will give travellers a choice of up to three daily Eurowings flights between Dusseldorf and the northern Italian city.

Wide range of Middle East connections
Eurowings will offer an extensive Middle East network in winter 2026/27. Baghdad is new to the schedule, with two weekly direct flights planned from both Berlin and Dusseldorf from 10 December 2026. The new connections complement the existing services to Iraq and strengthen the range of VFR routes (Visiting Friends and Relatives) in the region.

Dubai will be served daily from Berlin, four times a week from Stuttgart and three times a week from Cologne/Bonn — a total of 14 weekly flights. Eurowings will fly to Jeddah twice a week from both Berlin and Stuttgart and three times a week from Cologne/Bonn. Direct services to Erbil will be available from Berlin, Dusseldorf, Cologne/Bonn, Hamburg, Hanover and Stuttgart. Tel Aviv will be served three times a week from Dusseldorf. Beirut will be connected with Stockholm, Berlin, Dusseldorf, Hanover, Prague and Salzburg. Eurowings will also operate two weekly flights between Stuttgart and Amman.

More comfort with the Premium BIZ Seat
From 1 December 2026, the Premium BIZ Seat will be available on all Eurowings flights to Dubai and selected connections to London Heathrow, Mallorca and Málaga. The new seating concept offers eight seats across the first two rows of the Airbus A320neo in a spacious layout. Wider seats, more legroom, greater recline and adjustable leg rests create more personal space.

Direct from Prague to Rovaniemi
Eurowings is also expanding its winter offering outside Germany. From 20 December 2026 until February 2027, the airline will connect Prague with Rovaniemi every Sunday. Alongside Berlin, Ddsseldorf and Hamburg, Prague will become the fourth Eurowings departure airport with a direct connection to Finnish Lapland.

All flights can be booked at eurowings.com, via the Eurowings app and through the usual sales channels.

Eurowings is looking for people who make a real difference through their kindness, support and appreciation of others – within their family, among friends, in a club or community group, through volunteering or simply in everyday life. Between 21 September and 11 October 2026, participants can nominate someone special and share that person’s story at eurowings.com/nameaplane.

Wanted: people who make life easier for others
This is not about public recognition or grand gestures. What matters is what someone does for others and how their actions make life that little bit easier.

‘Every Eurowings aircraft connects people and brings them closer to those who matter most. With “Name a Plane”, we are celebrating the people who make life easier for others,’ says Max Kownatzki, CEO of Eurowings. ‘Often, it is the small, everyday gestures that make the greatest difference. Putting their name on one of our aircraft is our way of giving that contribution the recognition it deserves.’

Four names ready for take-off
Once the nomination period has closed, Eurowings will review the stories submitted. The focus will be on people whose commitment to others is particularly moving and who authentically embody the idea behind the campaign. A jury will then select four people. In December, Eurowings will introduce the first four winners and share their stories. Their first names will be displayed prominently on Eurowings Airbus A320 aircraft.

A personal thank-you will become a highly visible symbol of appreciation – and a special name will be ready for take-off.

Milan Linate and Tallinn remain: New connections from Dusseldorf in the winter schedule
Eurowings is offering two summer routes from Dusseldorf for the first time in the 2026/27 winter schedule. Germany’s largest holiday airline will operate two weekly flights to Tallinn during the winter months. The route to Milan Linate will even operate up to twice a day. The services to Milan Linate Airport complement Eurowings’ existing offering to Milan Malpensa. In total, travellers from North Rhine-Westphalia can choose from up to five daily Eurowings flights to the Italian metropolis.
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Lapland now also from the Czech Republic: Eurowings launches flights from Prague to Rovaniemi
In the coming winter, Eurowings will also connect Prague with the small Finnish town of Rovaniemi. From 20 December, the value airline will fly from the Czech Republic to Finnish Lapland every Sunday. The new route supplements the existing connections from Dusseldorf, Berlin and Hamburg. Prague is thus already the fourth departure airport for winter trips with Eurowings to Rovaniemi. Rovaniemi is known as the “official” home of Father Christmas and for its Northern Lights.
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The new training centre covers an area of 2,000 square metres and features modern training rooms alongside a wide range of training equipment. This includes a cabin mock-up for evacuation exercises, a door trainer for practising the correct handling of aircraft doors, and additional equipment for the Airbus A320. An evacuation slide tower for short- and medium-haul aircraft complements the indoor facilities. Outside the new centre, crew members can practise firefighting on board. From 2027, a virtual reality area will enhance the training facilities, enabling cabin crew and pilots to practise selected training scenarios realistically in a virtual environment. In future, up to 150 trainees will be able to receive training at the new location each day.

New, practice-oriented training concept

With the new training centre, Eurowings is also developing its training content further. In future, the Ground Recurrent Training — the regular refresher training for crew members — will focus even more closely on the competencies required in flight operations, using practical situations from their everyday work as a basis. Following Brussels Airlines, Eurowings is the second airline in the Lufthansa Group to introduce the new recurrent training concept. In addition, crews benefit from short travel distances thanks to the centre’s proximity to Dusseldorf Airport.

Edi Wolfensberger, COO of Eurowings: “Together with Lufthansa Aviation Training, we are creating optimal training conditions at Eurowings’ largest base in Dusseldorf with the new Eurowings Crew Training Centre. In future, our cabin and cockpit crews will be able to train here in a practical, efficient manner and to the highest standards. Our investment in safety and service quality on board is also a clear demonstration of Eurowings’ commitment to North Rhine-Westphalia as an aviation hub.”

Matthias Spohr, CEO of Lufthansa Aviation Training: “Today’s opening marks an important milestone in our joint efforts with Eurowings to expand high-quality training infrastructure in North Rhine-Westphalia. Working closely together, we have succeeded in creating, within a short period of time, a modern training centre at the Dusseldorf location tailored to Eurowings’ needs for safety and service training. I wish our colleagues in the flight crews a consistently safe, engaging and successful training experience.”

An overview of the new route network

The Eurowings Premium BIZ Seat is being introduced where the demand for relaxed, premium travel is greatest:

• Mallorca (PMI): The comfort offensive now extends to Germans' favourite island – with daily flights from Dusseldorf and up to four times a week from Berlin.
• Málaga (AGP): Four weekly flights from Dusseldorf to Málaga complete the new comfort offering.
• London Heathrow (LHR): Up to 28 weekly flights from Dusseldorf – including at least one daily service – as well as all weekly flights from Berlin are fully integrated into the new premium standard.
• Dubai (DXB): The Premium BIZ Seat is available on all Eurowings flights to Dubai – daily from Berlin, four times a week from Stuttgart and three times a week from Cologne/Bonn.

What guests can expect

In the first two rows of the A320neo, a spacious 2x2 layout with eight exclusive seats replaces the classic 2x3 configuration: the previous 18 seats have been reduced to eight, offering significantly more personal space. For this new cabin concept, Eurowings has opted for the ‘Comoda’ model from the Italian manufacturer Geven. Guests benefit from increased recline, a wider seat, more legroom, an adjustable leg rest and USB charging ports. On board: Guests can look forward to catering, a welcome drink, a refresh towel and nuts on all routes. On the medium-haul route to Dubai, this is complemented by a pillow and blanket, a high-quality amenity kit and in-flight dining served on genuine porcelain.

“Comfort and relaxation in the air should never be taken for granted – and we’re making them the new standard for business travelers and leisure guests. With the Premium BIZ Seat, we’re among the first airlines in the world to introduce a genuinely comfortable seating experience on short-haul continental flights, including longer medium-haul routes. It’s designed for all guests who want to make flying more comfortable and relaxed. While other airlines are adding more and more seats to their aircraft, we’re giving our guests more of what makes flying easier: Space, privacy and an experience that feels genuinely special. That’s our response as Europe’s leading Value Airline,” says Max Kownatzki, CEO of Eurowings.

Positive feedback: passengers pave the way for fleet-wide roll-out

The decision to extend the new seating standard across the entire Airbus A320neo fleet is based directly on the wishes and feedback of Eurowings guests. Following a successful market trial – which began in November 2025 on the Berlin-Dubai route – the verdict from travellers was clear: The significant increase in personal space and the personalised service concept on board were rated extremely positively. As a result, the Eurowings management team decided to extend the comfort offensive across the entire A320neo fleet for the 2026/27 winter schedule.

Named “Europe’s Best Low-Cost Airline” by Skytrax, Eurowings is making a deliberate investment in quality, comfort and the well-being of its guests. Seat installation is scheduled for November 2026, ensuring the first aircraft with the new premium cabin standard take to the skies from 1 December.

Premium BIZ Seat now available to book

The Premium BIZ Seat is now available via the Eurowings website, the app and all standard booking channels. Depending on the route, the Premium BIZ Seat can be booked as an add-on or is already included in the BIZclass fare. Flights to Dubai start from €289.99; the Premium BIZ Seat can be added from €300. Flights to London are available from €119.99; the seat upgrade is available from an additional €60. On flights to Mallorca and Málaga, the Premium BIZ Seat is already included in the BIZclass fare from €199.99.

Currywurst was just the start: now also Fleischkäse sandwich by Tim Raue on board
Eurowings now also offers the Fleischkäse sandwich by Tim Raue on board. The pretzel roll with poultry meatloaf, mustard, tabasco mayo, fresh coleslaw, and sweet-and-sour pickles is available for 6.90 euros or as an Oktoberfest deal with a bottle of Hachenburger Helles beer for 9.90 euros. This marks already the second culinary classic from the top chef to be served by the value airline: Since May, Eurowings has also been offering the exclusive Currywurst by Tim Raue above the clouds. Read more
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Aircraft parts transformed into new favourites: upcycling products in the Eurowings Merch Store
Retired seatbelts, headrest covers and more are given a new lease of life at Eurowings: In collaboration with BAG TO LIFE, old aircraft parts are turned into high-quality upcycling products such as amenity kits, key rings or barbecue aprons. This means that items once used high above the clouds are not simply thrown away – the materials are deliberately given a new purpose. All products are available in the Eurowings Merch Store.
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This strong operational performance once again resulted in positive feedback from passengers: customer satisfaction, measured using the Net Promoter Score (NPS), stood at 47 – a figure recognised as high within the industry. The fact that, according to surveys, more than 71 per cent of passengers would choose to fly with Eurowings again confirms the strong support customers have for the Lufthansa Group’s value airline. The average flight load factor rose to 85.3 per cent.

Particularly in the second quarter of 2026, Eurowings recorded a noticeable upturn in demand – especially on routes to the western Mediterranean. Traditional holiday destinations, led by Mallorca, benefited significantly from the shift in booking behaviour resulting from the ongoing geopolitical tensions in the Middle East. In addition, Eurowings expanded its presence at Berlin Brandenburg Airport (BER) in 2026 and is now connecting the German capital with around 50 destinations for the first time in its summer schedule. The current focus of this expansion is on direct connections to European capitals such as London, Lisbon and Sarajevo, as well as Rome (from November).

All in all, the Lufthansa Group’s point-to-point business segment – comprising Eurowings and its stake in SunExpress – posted a loss of 252 million euros in the first half of 2026 (adjusted EBIT). Especially higher fuel costs resulting from the conflict in the Middle East as well as increased taxes and charges in Germany as an aviation hub are having a negative impact here. Holiday airlines generate a large proportion of their earnings between June and October – the period that includes the peak travel season for holidaymakers.

For Matthias Spohr, Eurowings is familiar territory: from 2015 to 2021, he served as Head of Flight Operations at Eurowings Germany and as Nominated Person Flight Operations. Matthias Spohr began his career in aviation in 1990 by completing his training at Lufthansa’s flight school in Bremen. While waiting for a position at Lufthansa, he studied economics at Ruhr University Bochum, graduating with a degree in economics. From 1995 onwards, Spohr flew Airbus A320 and A340 aircraft for Lufthansa. In 2005, he trained as an A320 captain with Condor Berlin. Spohr joined Germanwings in 2013 as Head of the A320 fleet.

At Lufthansa Aviation Training (LAT), Matthias Spohr was responsible from 2021 onwards for the restructuring and successful relaunch of the European Flight Academy. He also provided key impetus for the growth and further development of LAT’s other companies. This included, in particular, the modern and efficient development of pilot training through the strategic realignment of the instructor model, the strengthening of new business areas and the consolidation of additional business activities within the product division ‘Beyond Aviation Training’. Overall, these measures significantly sharpened LAT’s positioning and role within the Lufthansa Group.

Matthias Spohr, 56, is married and has three children.

More Turkey in the Eurowings network: Codeshare with SunExpress grows
Eurowings is expanding its codeshare partnership with SunExpress further: With immediate effect, selected SunExpress flights to Antalya can also be booked under Eurowings flight numbers. The expansion covers routes from ten European cities – including Berlin, Dusseldorf, Hamburg, Hanover, Cologne/Bonn, Nuremberg and Stuttgart, as well as Graz, Prague and Stockholm. Travellers will therefore benefit from even better connections and greater flexibility when planning their journeys.
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New on board as of now is an exclusive “WAS IST WAS” booklet on the topic of flying, developed by Eurowings in collaboration with publisher Tessloff. The popular children's series explains the world of aviation in an entertaining way and shares fascinating facts about flying. A colouring and activity book from Eurowings and Europa-Park, complete with a matching pencil set, provides even more variety during the flight. Furthermore, a plush plane in the look of cooperation partner Salzburger Land adds a new travel companion to the range of treats for younger guests – and serves as a reminder of the family holiday even after landing. These extras for children will be handed out by the cabin crew whilst stocks last.

In addition to the new offers for children, Eurowings is introducing a family discount on in-flight services during the summer holidays. From August until the end of October, families will receive a ten per cent discount on food, drinks and other items in the WINGS Bistro & Shop. The discount applies to orders of 20 euros or more and will be issued by the cabin crew during the flight.

On top of the new in-flight extras, the value airline supports families already during their travel planning. When booking directly via a free myEurowings account, guests receive a 20 per cent discount on the ticket price for children aged between two and eleven. In addition, Germany’s largest holiday airline carries two items of travel equipment per child – such as strollers, buggies or foldable children's wagons – free of charge. Further information on travelling with children is available at eurowings.com.

On the first weekend of the holidays, Eurowings will transport around 270,000 passengers to their summer holidays. This increase in bookings confirms a trend that Eurowings Holidays has also been observing since mid-May: package holiday bookings with the last-minute specialist are currently around 70 per cent higher than last year. Many customers are booking at shorter notice than in previous years: most Eurowings Holidays trips in May and June were booked less than 42 days before departure. Mallorca and holiday destinations in Greece are currently in particularly high demand, with bookings for the peak season having more than doubled at times.

Start the holidays well prepared

To ensure the holiday gets off as relaxed as possible, Eurowings recommends being well prepared. A particularly handy feature is that online check-in and check-in via the app are available already 72 hours before departure. This means that boarding passes are secured early on, leaving more time on the day of travel to make the way through the airport. It’s also worth taking a look at the latest baggage rules and airport services. Depending on the airport, passengers can use digital self-service options such as baggage machines or check-in the evening before. Passengers can find all information about check-in, baggage, airport services and travel preparation at eurowings.com.

“In the fashion industry, a cover symbolises recognition, visibility, and exceptional achievement. Dedicating the latest issue of WINGS to Aurélie is our most sincere way of saying: We are proud of you,” says Max Kownatzki, CEO of Eurowings. “What we are most delighted by is that, despite everything – the hustle and bustle, the glamour, the public eye – she will remain one of us. That says it all.” The summer issue of WINGS reaches around five million passengers on Eurowings flights across Europe during the peak travel season, making it one of the highest-reach magazines in the German-speaking world.

Typically, the front cover of WINGS is reserved for exceptional nature photographs. The idea to make an exception to this design rule came immediately after Aurélie’s victory in the Hollywood final. Instead of a congratulatory card, Eurowings opted for something more lasting: the cover of WINGS magazine. “To us, Aurélie isn't just some celebrity passing through,” says Kownatzki. “She is a very versatile, talented colleague, a popular crew member, and a friendly face of the Eurowings family. But her cover story is more than that: she represents the more than 5,500 Eurowings employees who shape the company. Aurélie’s story shows the diverse talents, passions, and life paths that lie behind the people on board and on the ground.”

The summer issue of WINGS will be available on all Eurowings flights from the start of July. 

Here are the seven coolest Eurowings destinations for the perfect escape from the heat:

1. Reykjavik (Iceland) – A fresh breeze with average temperatures of 11 to 15 degrees
In the world’s northernmost capital, you’ll experience summer at its most refreshing. Whilst the tarmac is melting in Germany, in Reykjavik you’ll enjoy pleasant temperatures and almost 24 hours of daylight. Relax in the famous geothermal springs or explore the breathtaking natural landscape of geysers and waterfalls right on the city’s doorstep. Eurowings flies you straight to this Icelandic summer adventure.
Non-stop flights available from: Dusseldorf (seasonal).

2. Tromsø (Norway) – The Arctic summer paradise with temperatures of 12 to 16 degrees
Far above the Arctic Circle, Tromsø offers a unique combination of cool mountain air and deep-blue fjords. Under the magical midnight sun, you can go hiking, kayaking or simply soak up the Scandinavian atmosphere. The temperatures are perfect for active exploration, without breaking a sweat. With Eurowings, you can reach the ‘Gateway to the Arctic’ quickly and stress-free.
Non-stop flights available from: Dusseldorf (all year round), Hamburg, Berlin and Stuttgart (seasonal).

3. Bergen (Norway) – Fjord adventures in pleasant temperatures of 15 to 16 degrees
Surrounded by seven mountains and deep fjords, Bergen is the ideal destination for anyone who loves nature and culture in equal measure. Stroll through the historic Bryggen district or take the cable car to the summit of Fløyen to enjoy the cool breeze. Here, you can feel the refreshing power of Norway’s west coast with every breath. Eurowings takes you straight to the heart of Norway’s fjord landscape.
Non-stop flights available from: Dusseldorf (seasonal).

4. Edinburgh (Scotland) – Historic charm in cool temperatures of 15 to 19 degrees
Scotland’s capital welcomes you in summer with a pleasant sea breeze and plenty of historic charm. Walk through the medieval alleyways of the Old Town or enjoy the sweeping views from the majestic Edinburgh Castle. The mild temperatures are perfect for extensive exploration of the city and the Highlands. Your flight with Eurowings is the first step towards this wonderfully cool summer holiday.
Non-stop flights available from: Dusseldorf, Cologne/Bonn and Stuttgart.

5. Glasgow (Scotland) – Music, culture and Atlantic winds at 15 to 19 degrees
In Britain’s liveliest cultural metropolis, a fresh breeze blows in from the Atlantic – and it quickly makes you forget the heat of the German summer. Glasgow surprises visitors with a unique blend of a world-class music scene, impressive Victorian architecture and legendary warm hospitality. Stroll through the trendy West End, explore the city’s free museums or set off from here on a tour of the Scottish Highlands. If you’re looking to cool off whilst soaking up genuine big-city flair, Glasgow is the perfect destination – and with Eurowings, you can fly there directly and in comfort.
Non-stop flights available from: Hanover (seasonal).

6. Dublin (Ireland) – Green oases and Atlantic air at 15 to 18 degrees
In Dublin, there’s always a fresh breeze blowing in from the Atlantic, which makes you forget the summer heat in an instant. The Irish capital attracts visitors with its spacious parks, a vibrant cultural scene and the world-famous hospitality in the pubs of Temple Bar. After a trip along the coast of Howth, that cool pint tastes twice as good. Eurowings takes you straight to Ireland’s green east coast.
Non-stop flights available from: Dusseldorf and Stuttgart.

7. Stockholm (Sweden) – Scandinavian ease at 20 to 22 degrees
The Swedish capital is built on 14 islands and offers a wonderfully breezy atmosphere in summer. The waters of the Baltic Sea shimmer everywhere, inviting you to take a quick dip at one of the many bathing spots right in the city centre. Enjoy a Swedish ‘fika’ – a cosy coffee break in the shade – and let the relaxed way of life inspire you. Eurowings flies you straight to your very own summer idyll.
Non-stop flights available from: Dusseldorf, Hamburg, Hanover, Cologne/Bonn, Berlin and Stuttgart.

All flights to the ‘Coolcation’ destinations can be conveniently booked online at eurowings.com or via the myEurowings app. Passengers enjoy complete flexibility and can customise their journey to suit their personal needs with the BASIC, SMART or BIZclass fares.

As well as providing an insight into the range of holidays on offer from Eurowings Holidays, representatives from Turismo de Tenerife and eleven hotel partners presented the wide variety of holiday and leisure options available on the Canary Island. The focus is particularly on active holidaymakers with an interest in sport, outdoor activities and culinary experiences.

The close cooperation between the two partners is also reflected in a joint sales promotion: for bookings made between 29 June and 12 July 2026, customers will receive a 60 per cent discount on the additional charge for cycling, sports and golf luggage for trips to Tenerife. Instead of the standard 50 euros per leg, this means that transporting such luggage costs just 20 euros per leg, or 40 euros for a return flight. The offer is valid for flights until 27 March 2027, subject to availability.

The roadshow also highlights the potential of joint marketing initiatives between destinations and Eurowings Holidays. “The partnership with Turismo de Tenerife is a prime example of how we can work together to develop offers targeted at specific audiences,” says Jan Osmers, who is responsible for partnerships at Eurowings Holidays. “The combination of a tour operator’s product, flight offers and suitable additional services creates new opportunities for reaching shared target groups.”

Last-minute trend fuels summer season at Eurowings Holidays
Eurowings Holidays has seen bookings climb sharply since mid-May: package holiday bookings are up around 70 per cent year on year, and June revenue across all destinations is growing by more than 80 per cent. A clear shift towards short-notice booking stands out – more than half of all trips in May and June were booked fewer than 42 days before departure, while the share of “super last minute” bookings made within seven days of departure rose from seven per cent in May 2025 to 16 per cent in May 2026. Mallorca and Greece remain the top destinations, with bookings in peak weeks more than doubling. Current offers for Mallorca include one-week four-star packages with breakfast from 599 euros per person for departures until mid-July, as well as a family deal for two adults and one child (four-star, all-inclusive) from 1,899 euros per booking.
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Brand identity: Eurowings unveils new corporate design
Eurowings has refreshed its brand identity, translating its positioning as a European value airline more consistently into its visual communication. At the heart of the new look sits the familiar Wings symbol, which will play a much stronger role as a standalone design element – complemented by a bespoke typeface, "Eurowings Type", a streamlined logo and a more dynamic colour concept built around the brand's signature Eurowings Burgundy. The simplified design system is tailored to digital touchpoints such as the website and app and embeds accessible design principles throughout. The roll-out will be phased across all brand touchpoints – from the website and the airport experience right through to the cabin. More details
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Design follows strategy

The redesign is rooted in the evolution of Eurowings’ brand positioning: from a classic low cost airline to a European value airline that, alongside attractive fares, now places greater emphasis on comfort, flexibility and a more relaxed travel experience. The new corporate design makes this brand evolution visible across all touchpoints and creates a coherent brand experience – from booking to arrival.

“With the new corporate design, we are making our brand essence ‘More ease for everyone’ visually tangible. At the same time, we are creating a modern and consistent brand presence that sets us apart and further strengthens our recognisability,” says Dirk Otto, Head of Marketing at Eurowings.

The Wings as the heart of the brand

At the centre of the new brand identity is the familiar Wings logo mark. In future, it will play a much stronger role as an emotional design element – for example as a key visual in moving-image formats, campaign visuals and digital interfaces. This sees the Wings evolve from a pure logo component into a defining brand symbol. They stand not only for flying itself, but also for those special moments of travel – anticipation, freedom and ease – creating a consistent visual thread across all channels.

Eurowings will also place greater emphasis on an authentic imagery concept and an adapted photographic style within its brand presence. At the same time, the distinctive Eurowings Burgundy remains a defining element of the new corporate design, providing orientation and strengthening identification both internally and externally. A more playful use of the brand colour through gradients and transparency adds greater dynamism and ease.

More modern, clearer, more digital

The simplified design system reduces complexity, particularly in digital applications such as the website and app, and makes orientation faster and easier – for example through clearer navigation structures and more reduced design elements. Inclusive design has also been consistently integrated, with the aim of making all digital platforms barrier-free and accessible to the widest possible user group.

The design system is complemented by a newly developed typeface: Eurowings Type. It has been designed for the brand’s wide range of applications and ensures optimum legibility and impact wherever it is used. At the same time, it gives the brand a distinctive visual character. The Eurowings logo has also been revised on this basis and will appear in a more reduced and clearer form in future applications.

Roll-out across all brand touchpoints

The new brand identity will be introduced gradually across all touchpoints – from the website and airport environments to on board the aircraft. The comprehensive strategy and design process was supported by Josefine Freund and Simon Jasper Philipp. The design development and execution were carried out by the Eurowings team in collaboration with Oscar Bravo, the digital agency of the Lufthansa Group. Eurowings Type was developed together with type designer Hannes von Döhren.

To support this initiative, the airline will expand its presence in Mallorca starting with the 2026/27 winter schedule. For the first time, Eurowings plans to base six aircraft in Palma de Mallorca during a winter season – twice as many as just two years ago. With this growth, Eurowings supports the Balearic Government’s efforts to extend the tourism season and spread economic activity more evenly across the year.

In addition, Eurowings is evaluating the expansion of its technical infrastructure in Palma. In the long term, this could create highly skilled, year-round jobs in aircraft maintenance. For Eurowings, a local maintenance facility would simplify support for its growing fleet. Mallorca, in turn, could benefit from the development of a technology-focused business sector that currently has only a limited presence on the island. President Prohens and CEO Kownatzki also discussed potential cooperation with universities on workforce development and innovation initiatives.

“Eurowings brings not only visitors to the island but also highly qualified jobs,” said Kownatzki. “The goals of the Balearic Government and Eurowings complement one another. Together, we want to create the conditions necessary to establish Mallorca more firmly as a destination for all four seasons.” He added that the island offers a wide range of experiences beyond the classic beach holiday. “Especially outside the peak season, Mallorca attracts athletes, nature enthusiasts, and travelers seeking relaxation thanks to its milder temperatures.”

The expansion plans build on a long-standing partnership. Since opening its Palma base in 2017, Eurowings has continuously expanded its operations and now employs nearly 1,000 people locally. During the summer months, the Lufthansa Group airline connects the island with 26 airports and operates approximately 400 weekly flights, primarily to and from Germany and Austria.

Eurowings’ activities in Mallorca already extend beyond flight operations. Through the establishment of Wings Handling, its ground handling company, the airline has invested in local infrastructure and gained experience in building long-term business operations on the island. This creates shared opportunities for both partners: while the Balearic Government continues to promote Mallorca’s development as an attractive year-round business and tourism destination, Eurowings contributes to this progress through its strong local presence and targeted investments.

“In uncertain times, travelers value reliability more than ever. As part of the Lufthansa Group, Eurowings has secured its fuel supply for the summer season. We will maintain stable flight operations, giving our guests the confidence to plan their summer vacations with peace of mind,“ says Eurowings CEO Max Kownatzki.

The fact that uncertainty over oil and kerosene supplies is gradually easing is having a major impact on the current summer season, which had previously been characterised by a reluctance to book. Take Mallorca, for example: following a significant drop in bookings of more than 20 per cent at one point, Eurowings is now seeing a noticeable upturn in demand. Bookings for Mallorca are now nine per cent higher than in the already strong same period last year. The island is clearly seen by many holidaymakers as a reliable retreat, which is further fuelling demand that has been strong for years anyway. Numerous tourists who would otherwise travel to destinations in the Middle East are currently opting for Mallorca instead.

Eurowings operates its most important international hub in Palma de Mallorca, connecting Europe’s most popular sun island with 26 airports and around 400 flights a week. The popular ‘Mallorca Shuttle’ (e.g. up to eleven times a day from Dusseldorf) serves as a reliable barometer within the industry of just how popular the island is, particularly among German holidaymakers.

Classic Mediterranean holiday destinations are more popular than ever

With a route network covering more than 150 destinations in 40 countries, Eurowings will once again be offering a comprehensive range of options for holidaymakers and leisure travellers in summer 2026. New direct connections and additional flights on high-demand routes will bring Europe’s cities and beaches even closer. For the first time, travellers can fly directly from Dusseldorf to the European capitals of Madrid and Tallinn with Europe’s value airline. Lisbon, London and Sarajevo are now accessible from Berlin via the ‘Capital Express’. Furthermore, Germany’s largest holiday airline will be flying more frequently to popular holiday destinations in high demand such as Alicante, Cagliari, Faro, Málaga, Naples, Nice and Olbia in summer 2026. Eurowings has expanded its service to Portugal and now flies to Lisbon, Faro and Porto more than 90 times a week.

Five years of Wings Handling: over 60,000 Eurowings flights handled in Mallorca
Wings Handling has now been responsible for ground handling Eurowings flights in Palma de Mallorca for more than five years. Since it began operations on 20 May 2021, the team has handled around 63,000 flights and approximately 9.5 million passengers for the value airline on the popular holiday island alone. Today, Wings Handling employs around 300 staff in Mallorca. Since last winter, Wings Handling has also been operating in Dusseldorf, where it supports the ground handling of Eurowings flights. The subsidiary of Germany’s largest holiday airline handles all ramp operations – including the loading and unloading of aircraft, passenger transport, pushbacks and more.
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For young adventurers: children’s wagons can now be carried free of charge
Eurowings is expanding its free transport of children’s travel equipment: from now on, families can also take foldable children’s wagons with them free of charge as checked baggage. The value airline is responding to current travel trends among families and their desire for greater flexibility whilst on the move. Foldable children’s wagons must be checked in at the check-in desk. The free carriage of two items of children’s travel equipment still applies if a child aged 11 or under is included in the booking. Previously, the policy covered pushchairs, buggies, child seats, travel cots and baby carriers – now foldable children’s wagons are also being added. Further information on travelling with children is available at eurowings.com.
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Street food in the sky: Eurowings brings back the doner kebab
Since 1 May, Eurowings has returned to serving a doner kebab onboard. The new ‘Flatbread Döner Style’ is filled with chicken kebab meat, coleslaw, cucumber sticks, feta-style cheese, diced tomatoes and garlic-free tzatziki. Passengers of the value airline can order the popular snack for 6.90 euros in the Wings Bistro, provided the flight duration allows for the preparation of hot food. Eurowings first offered a doner kebab on board back in 2020 – after a longer break, it is now making a comeback.
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“I’m just a normal girl, like any other – and suddenly everyone knows me and wants a photo with me. It’s totally crazy,” says Aurélie. She finds it particularly surreal when passengers recognise her on board. “I don’t know when I’ll get used to it. Winning the title will always be a special moment for me.”

Aurélie, who has Brazilian roots, has been part of the Eurowings crew for several years. Colleagues describe her as warm, open and full of positive energy – qualities that the fashion world has now also discovered in her. Even before her TV career, the Rhinelander was on big stages as a cheerleader, loving sport and interacting with people.

Aurélie regularly finds that everyday life in the cabin and life on the catwalk are surprisingly similar: “Neither is a nine-to-five job. You’re constantly meeting new people, working as a team, and have to demonstrate presence, empathy and professionalism in every situation. That’s exactly what links the job of a flight attendant with that of a model.”

Eurowings CEO Max Kownatzki is also delighted by his colleague’s success: “Aurélie embodies what Eurowings stands for in a special way: she inspires people with her natural, approachable manner and boundless positive energy. In doing so, she also shows how much personality and talent there is in our crews. Naturally, the entire Eurowings family is delighted about this award. We’re proud of you, Aurélie!”

As part of the expansion, Eurowings is adding new destinations from Berlin Brandenburg Airport, including for the first time the Italian university city of Bologna. The new nonstop service to the capital of the Emilia-Romagna region complements the airline’s growing Italy portfolio – including destinations such as Rome, Naples and Olbia – and further strengthens Berlin’s direct connectivity to attractive European cities. In the leisure segment, Eurowings is significantly expanding its BER programme to the Canary Islands, with additional frequencies to Fuerteventura, Gran Canaria, Lanzarote and Tenerife. The new Bologna route (starting from 49.99 euros in the BASIC fare) as well as the additional Canary Islands flights can be booked from Thursday, 21 May, via eurowings.com. Further new connections and the final winter programme at BER are expected to be decided in July.

With the expansion, the Lufthansa Group is further strengthening its undisputed number one position in the German capital. In addition to Eurowings, Lufthansa, Swiss International Air Lines, Austrian Airlines, Brussels Airlines and SunExpress also operate regular flights to and from Berlin. Together, the airline group now accounts for around 30 percent of all flights to and from the capital airport.

Eurowings is responsible for the largest share of this growth: from initially three aircraft stationed at Berlin Brandenburg Airport after the pandemic to eleven in the future, serving almost 50 destinations. Over recent years, the airline – which specializes in affordable nonstop connections – has steadily strengthened its position at BER, including through the introduction of the “Capital Express”, new business and city routes, and numerous leisure-focused nonstop services.

Max Kownatzki, CEO of Eurowings: “We believe in Berlin and, despite all current crises, see strong prospects for the market. Berlin attracts people from all over the world – as a political capital, a cultural powerhouse and a business hub with significant potential. That is why we are investing in a rapidly growing network of direct flight connections that are relevant both for tourism and for the economy.”

At the same time, the industry urgently needs internationally competitive framework conditions to ensure that this network expansion can remain sustainably successful, warns Max Kownatzki: “Taxes and fees, which have more than doubled since 2019, are causing many airlines to increasingly avoid Germany. Combined with the rapid rise in fuel costs, they are acting as a stop sign for investment in Germany. In addition, there is a growing number of EU regulations that place a disproportionate burden on German and European airlines, particularly in the area of climate policy. This makes it all the more important for policymakers to act now and correct the significant competitive disadvantages affecting the domestic aviation industry.”

With this decision, the Lufthansa Group airline is responding directly to its employees’ wish for greater comfort during their day-to-day operations while also giving its cabin crew look a fresh, modern touch. The sneakers not only bring visible “good vibes” on board, they also reflect a contemporary travel experience that fits the airline perfectly – true to the Eurowings brand promise: “More ease for everyone.”

The white sneakers add a fresh touch both on board and on the ground and are seen by employees as especially comfortable and authentic. The positive response goes well beyond the crews themselves: many passengers also regularly comment favourably on the sneakers in customer feedback and on social media – the look proving a hit with both passengers and crews.

“Whether travelling for business or leisure, no other shoe combines professionalism, comfort and ease quite as naturally as the sneaker,” says Max Kownatzki, CEO of Eurowings and himself a passionate sneaker enthusiast. “The modern look also underlines our identity as Europe’s value airline – with a clear ambition to differentiate ourselves from the traditional low-cost competition. That applies not only to the quality of our products and services, but also to the way we present ourselves.”

Customer satisfaction, as measured by the Net Promoter Score (NPS), stood at 46 – a figure recognised as high within the industry. The fact that, according to surveys, more than 74 per cent of passengers would choose to fly with Eurowings again confirms the strong customer support for Lufthansa Group’s value airline. The average seat load factor rose to 84.4 per cent.  

Eurowings recorded sustained high demand in the first quarter of 2026, particularly for leisure travel, and has expanded its service offering by five per cent despite operational restrictions in the Gulf region. At the same time, the airline has expanded its presence at Berlin-Brandenburg Airport (BER) and, for the first time, will connect the German capital with 47 destinations in the summer timetable. In doing so, Eurowings is strengthening connections to European capitals and major cities, and is connecting Berlin non-stop with London, Lisbon and Sarajevo for the first time, as well as with Rome from November. At the same time, the value airline is increasing frequencies on high-demand routes to warm-weather destinations, thereby making its offering even more attractive for holidaymakers and families travelling from BER.

All in all, the Lufthansa Group’s point-to-point business segment – comprising Eurowings and its stake in SunExpress – posted a loss of 215 million euros in the first quarter of 2026 (adjusted EBIT). This reflects not only the traditionally weaker winter business but also the continuing rise in taxes and charges in Germany as an aviation hub. The number of employees rose to 5,500.