"Fly your way": Eurowings launches TV campaign

  • Eurowings invests in TV advertising for the first time since Covid
  • Campaign highlights airline's positioning as Europe's value carrier
  • "Fly your way": new Eurowings brand slogan conveys customer orientation
  • New services to meet core needs of today's air travelers
  • Top products: Free middle seat from 10 euros, flexible rebooking up to 40 minutes before departure, CO2 compensation with just one click

Premiere after more than two years of Corona: Eurowings is now broadcasting a new brand campaign on television and numerous other media channels, presenting the new brand slogan "Fly your way" for the first time. The focus is on positioning Eurowings as Europe's value airline, which stands out strongly from the low-cost competition and offers its passengers – both private and business travelers – the best possible relaxed and flexible travel experience.

Eurowings products and services for a worry-free travel experience

The humorous campaign emphasizes this repositioning of Eurowings: in addition to attractive flight offers, the focus is on the current wishes of customers. In the campaign, Eurowings presents its products and services that enable passengers to have a positive travel experience – for example, the option of booking a free middle seat for as little as 10 euros, CO2 flight compensation with just one click, or flexible rebooking options up to 40 minutes before departure. Lorenza Maggio, Vice President Customer Experience and Marketing at Eurowings: "The goal is for our guests to instantly associate Eurowings with the most relaxed and flexible travel experience."

The Eurowings "Travel Dude" shows: Traveling with Eurowings is that easy and flexible

The new Eurowings brand campaign takes its viewers on a journey to its customer promise of "relaxed travel from start to finish," which is aimed at the wishes of today's air travelers: the desire for more flexibility, more comfort and more sustainability when flying. The main protagonist and hero of the campaign is the "Travel Dude," the world's most relaxed traveler. He is supposed to show how easy and relaxed traveling with Eurowings can be - whether on business or vacation flights.

The brand campaign will run for four weeks on German TV channels such as Pro 7, RTL, RTL2, N-TV, Sat 1, DMAX and Super RTL and will be complemented by digital out-of-home ads.