Tour operator brand Eurowings Holidays to be strongly expanded

  • Partnership between Eurowings and HLX combines airline and digital know-how with 35 years of tourism experience.
  • Growing tour operator brand benefits from tourism comeback.
  • Eurowings Holidays targets 1,000 vacation guests per day in the current year.
  • Head of Sales Michael Erfert: “Want to be among the top 10 tour operators.”
  • Karlheinz Kögel: “Breaking new ground via digitalization and artificial intelligence.”
  • Numerous new hires at the Cologne site to expand the tour operator brand

Vacation packages from a single source: customers can use the Eurowings tour operator brand to book the all-inclusive vacation that is right for them, including an affordable flight and a reasonably priced hotel. On the online portal holidays.eurowings.com, Eurowings Holidays covers the entire range of travel preferences, from city breaks and beach vacations to all-inclusive and family vacations and last-minute offers. The advantage for travelers: Eurowings Holidays combines know-how from two areas – an efficient airline and efficient tour operator. In doing so, Eurowings works closely with the HLX Group of Karlheinz Kögel, who looks back on 35 years of experience in travel sales and tourism and is considered a pioneer of “dynamic packaging” – the flexible combination of different travel services.

“Since the end of the Covid pandemic, we have seen a significant increase in bookings via Eurowings Holidays,” says Michael Erfert, Head of Sales, Distribution & Digital at Eurowings and Managing Director of Eurowings Digital GmbH. “We want to use this upswing to establish ourselves among the top 10 German tour operators in the coming years. To this end, we are currently recruiting a large number of IT and marketing experts at Eurowings Digital in the Cologne startup campus Carlswerk – 30 of around 150 planned new hires will work exclusively on the expansion of Eurowings Holidays alone.”

“Nothing will remain as it was – the traditional sales channels will change. Through digitalization and artificial intelligence, airlines and also hotels will be able to go completely new ways. With Eurowings Holidays, we will link these channels,” explains Karlheinz Kögel, who has been running the tour operator brand Eurowings Holidays with his HLX Group since December 2019.

Targeted customer approach via digital channels

In the future, Eurowings is set to play an even greater role in its partnership with HLX: for example, the airline's digital division will take over web development, marketing and data analysis going forward. In addition to this, the Eurowings Holidays offering will be be integrated even more deeply into the company's own homepage eurowings.com. This will make it possible to offer customers fully comprehensive, attractive travel packages in addition to flights. Flexibility is also an important plus with Eurowings Holidays: the booked vacation can be rebooked free of charge up to 14 days before the start of the trip and can also be cancelled for a small fee of 50 euros.

About Eurowings Holidays
Eurowings Holidays is the tour operator brand of Eurowings, which is operated by the HLX Group (including HLX.com, holidays.ch, Lufthansa Holidays). The company's main shareholder is Karlheinz Kögel, who founded last-minute specialist L'tur in 1987. Through Eurowings Holidays, flights can be combined with inexpensive accommodation and rental cars in all categories to form a package. The extensive portfolio includes air travel within Europe, but also to North America, the Caribbean, Asia, and Africa.