Eurowings Newscloud Ticker - 15 November 2024

Love Brand: The new “Ich flieb´s!” socks
“Ich flieb`s!” - is the title of the new Eurowings brand campaign. At the centre of the reorientation is the clearly defined brand essence ‘More ease for everyone’. With ‘Ich flieb's!’, Eurowings conveys this lightness in a likeable and authentic way - now also as lettering on high-quality sports socks. Since 1 November, passengers have been able to purchase the limited edition Love Brand ‘Ich flieb's!’ socks for 14.90 euros on board. The socks are available in two sizes 37-41 and 42-46.
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New share products on board at Eurowings
Eurowings is expanding its partnership with share and adding three more products to the Wings in-flight bistro. These include a lemon-mint flavoured mineral water, a chocolate bar with puffed spelt and a nut mix with dried bananas and salted pretzels. The share principle combines purchasing decisions with a social project: every share snack donates a meal and every drink donates a day's drinking water. To mark World Food Day, Eurowings has extended the principle to its in-flight sandwiches for a month: For every sandwich purchased, a donation was made to help alliance, which uses the money to fund meals for children and young people in various projects around the world. With more than 75,000 snacks sold, the original donation target of 50,000 was clearly exceeded. Further campaigns are to follow and intensify the partnership.
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Another “Ich flieb`s!” moment: Wegbier on board
Also new at the WINGS Bistro since 1 November: the ‘Wegbier’, co-branded with Krombacher Pils. The Wegbier stands for relaxed travelling - true to the motto ‘the journey is the destination’. Ich flieb`s!
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