Eurowings partners with ABOUT YOU
Travel Collection and exclusive designer sweatsuit make their debut at the ABOUT YOU Fashion Holidays at Berlin Tempelhof
- First Eurowings Travel Collection unveiled at the ABOUT YOU Fashion Show
- Twelve curated looks inspired by travel and effortless comfort
- Exclusive Eurowings sweatsuit available to pre-order now
In keeping with the motto “Ready for take-off – but on the catwalk”, Eurowings presented twelve curated outfits during its own dedicated show slot at the ABOUT YOU Fashion Show, held at Berlin Tempelhof Airport. The looks from the first Eurowings Travel Collection were developed in collaboration with ABOUT YOU and curated directly from the online-fashion-store’s range. Inspired by ease, comfort, and life in motion, the collection translates the experience of travel into contemporary, wearable everyday styles.
A particular highlight of the launch is the exclusive sweatsuit, consisting of joggers and a hoodie, created jointly by Eurowings and ABOUT YOU. It symbolises relaxed travel and reflects the ambition to bring fashion and travel even closer together.
“Together with ABOUT YOU, we are presenting Eurowings in a new environment – unexpected, high-impact and entirely true to our brand,” said Dirk Otto, Marketing Director at Eurowings. “With the Travel Collection, we are making our promise of relaxed travel tangible and creating a presence that conveys lightness, stands out and stays in people’s minds.”
The sweatsuit was unveiled for the first time during the show and will first be available as a giveaway on Eurowings’ social media channels. It is also now available to pre-order via the Eurowings merchandise shop, with joggers starting from €34.90 and the hoodie from €39.90. The full Travel Collection is now available for pre-order via ABOUT YOU online fashion store.