With Eurowings and ChatGPT to an affordable dream holiday

Tour operator brand Eurowings Holidays goes live with AI-supported travel advisor

  • Chatbot “Holly” makes tailor-made holiday ideas immediately bookable
  • AI tool analyses billions of flight and hotel combinations
  • Eurowings CEO Jens Bischof: “The path to the perfect holiday takes a shortcut”
  • Travel pioneer Karl-Heinz Kögel: “AI is revolutionising the package holiday market”

Eurowings goes ChatGPT: Eurowings Holidays, the tour operator brand of Germany's largest leisure airline, has gone live with an artificial intelligence (AI) powered travel advisor called “Holly”. It is the first online travel advisor that not only provides travel ideas tailored towards individual preferences within a very short time, but also enables the immediate booking of complete package holidays via the Eurowings Holidays website in the same step – a first in German tourism. The AI tool takes personal preferences into account and compares them with billions of flight and hotel combinations.

On the Eurowings Holidays website (German only), interested parties can now find tailor-made holidays that take special requests such as food preferences, sporting activities, excursion ideas or physical limitations into account right from the start. The more the digital travel consultant learns about their customers' wishes, the lower the risk of being disappointed on holiday. The technology finds exactly the travel package that best suits the preferences entered. The Eurowings Holidays AI travel advisor also takes, for example, hotel reviews into account, and immediately checks whether suitable adventure excursions or car hire offers are available.

Faster to the right destination with artificial intelligence
Eurowings CEO Jens Bischof: “We know that many travellers find the search for the right holiday destination time-consuming and tedious. With the digital travel advisor from Eurowings Holidays, the often complex path to the perfect holiday takes a shortcut and is radically simplified. Learning AI software recognises patterns and personal preferences for the benefit of our customers. Eurowings Holidays is thus increasing the quality of tourist offers and makes them much more individualised. We are delighted that we are taking on a pioneering role with these new-generation travel offers.”

The AI travel advisor “Holly” has been developed by the Hamburg-based start-up Honeepot. “The technology used ensures that customer data is fully protected and never passed on,” emphasises Honeepot CEO Torsten Ostmeier.

Eurowings already sells around 1,000 package holidays per day at peak times via its rapidly growing online tour operator Eurowings Holidays. The Cologne-based company has set itself the goal of making Eurowings Holidays one of the ten largest tour operator brands in Germany over the next few years, particularly with the help of digital innovations. Germany's largest leisure airline is working closely with Karlheinz Kögel's HLX Group, which can look back on 35 years of experience in travel sales and is considered a pioneer of “dynamic packaging”, the dynamic combination of different travel services.

“Thanks to AI, airlines and hotels can break completely new ground and revolutionise the package tour market to a certain extent,” says HLX chief Kögel. The entrepreneur from Baden-Baden has been developing and expanding Eurowings Holidays together with Eurowings since 2019. In this constellation, Eurowings Holidays is now a technological pioneer and “is able to combine affordable flights and affordable hotels into attractive package holidays like hardly any other tourism company.”

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